How do people choose health plans? The Kaiser Family Foundation and Agency for Health Care Policy and Research did a telephone survey of 2,006 adults designed to find out what they are concerned with when it comes to health.
In choosing a health plan, people say quality of care is the biggest concern (42%), over low cost (18%), a wide choice of doctors (17%), and a range of benefits (14%). However, what most people say ultimately sways their decision is a personal recommendation from their doctors (59%) and family members and friends (57%).
Seven out of ten people regard their family and friends as “good” sources of information about health plans because they share common concerns. Employers, on the other hand, are seen less favorably. Nearly six out of ten say employers are not a good resource because they cannot be trusted to provide reliable information about the quality of different health plans “because the employer’s main concern is saving money on health benefits.”
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